State of Higher Ed Marketing Cover

The industry's most comprehensive look into the state of Higher Ed Marketing.

We surveyed 270 of the industry's senior marketing leaders to establish benchmarks, identify trends, and evaluate the pace of growth in higher ed. 

Key Findings:

  • More marketers say their president relies on anecdotal opinions than many quantifiable measures. Only 1 in 3 are using periodic brand tracking to measure success.

  • More than 3 in 4 lead marketers say their department does not have the budget needed to meet the expectations of leadership.

  • Twenty percent of lead marketers don’t know or aren’t able to estimate their own department’s budget.

  • Almost all lead marketers agree that strengthening their institution’s reputation is a fundamental driver behind their long-term goals.