Data Collection is Now Closed
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What's the story behind the higher ed marcom salary study?
The pandemic has had a significant impact on all facets of equity in our work, including:
- Pay transparency
- Pay equity
- Employee engagement and advancement
- Mental and physical health & well-being
- Flexibility in when and where we work
All the while, we know that higher ed professionals especially have been stretched thinner than ever while asked to take on more responsibility than before — and it's taking a toll across the industry.
The Higher Ed Salary & Professional Development Survey is designed to provide crucial benchmarking data to empower marcom professionals to make data-driven decisions about their own careers as well as provide senior leaders data with how they can best support their teams and organizations.
- Benchmark salaries for all marketing & communications-related roles, functions, and levels of seniority across an institution
- Understand the likelihood of marcom professionals to seek new opportunities both within and outside of higher ed
- Quantify the effects and contributing factors of the Great Resignation on higher ed marcom
Who should participate?
Anyone & everyone working in the field or function of marketing communications at all levels of seniority across an institution. This may include professionals working in both primary and support roles across many divisions:
- Central Marketing Communications
- System-Level Marketing Communications
- College and Unit-Level Marketing Communications
- Admissions and Enrollment Management
- Advancement and Alumni Relations
- Alumni Association or Foundation
- Athletics
- Student Affairs
- President's Office
We encourage you to share this survey broadly amongst the marketing communications professionals at your institution and within your network.
Is my response anonymous? Will anyone be able to identify me or my institution?
Never — we take data privacy very seriously. Like all of our industry research, your identity will remain strictly confidential and anonymous, data will only be presented in aggregate, and none of your responses will ever be tied back to you or your institution.
When will the findings be published?
The study will be published later this Spring, likely in April. Of course, all participants will receive a copy of our full report so they may use our findings to help guide their career development and organizational planning at their own institutions.
Can I share this with my team or network?
Yes — we encourage you to share this survey broadly amongst the marketing communications professionals at your institution and within your network.
