In March 2022, Google announced that it would remove Universal Analytics (UA) from its suite of tools starting in July 2023. This is part of an effort to move all users to Google Analytics 4 (GA4), a new analytics tool with a new user experience, customizable reporting features, and enhanced consumer data privacy measures. This change is important because Google’s current analytics platform, Universal Analytics, has become the standard for web analytics tracking and reporting for colleges and universities. In fact, SimpsonScarborough’s 2021 State of Higher Ed Website & Marketing Technology study found that 95% of higher education institutions utilize Universal Analytics. So, chances are high that your web reporting relies in whole or part on Google Analytics.
As experts continue to learn the new platform and tools that come with it, SimpsonScarborough is committed to providing our industry with the most up-to-date information, implications, and recommendations on how to successfully transition to GA4. There are a lot of resources out there. We’ve done the work to find what is most relevant to higher ed.
Submit the form and you'll receive:
- What Institutions Need to Know About GA4
- GA4 Audit and Implementation Guide for your Institution
Changes to GA4 Metrics You Need to Know (Blog Post)