CMOLab Hero 2024-Updated

Join us in the Steel City!

June 11 - 13, 2024
Pittsburgh, PA









Join your fellow higher ed CMOs and SimpsonScarborough for an exciting two-and-a-half-day event with insights-packed discussions on brand and performance marketing, the evolving student experience, the transformative role of the CMO, and more.

An agenda fit for a CMO.


We're breaking barriers and fostering a community among higher education's most influential marketers. Day one is all about sharing, connecting, and establishing meaningful relationships with your peers during a welcome reception and social event at the hotel's rooftop bar. 

5:00 pm – 9:00 pm: Welcome Social at the Kimpton Hotel Monaco Pittsburgh Rooftop Bar

rooftop bar


Come prepared to be empowered with advanced insights and strategies that directly contribute to your institution's success and distinction. 

7:30 am – 9:00 am: Breakfast & Welcome

9:00 am – 10:00 am: Opening Keynote

10:15 am – 11:00 am: The Higher Ed CMO Has Arrived…and So Have Expectations

11:00 am – 12:00 pm: Staying Strategic in the Face of Daily Communications Challenges

12:00 pm – 1:30 pm: Lunch & Networking

1:30 pm – 2:00 pm: The Next Big Thing (Is Already Here): The Student Experience

2:00 pm – 2:30 pm: Lessons in Building a Truly Integrated Marketing Communications Team

2:35 pm – 3:40 pm: [Roundtable] Structured Discussions by Campus Size and Campus Type

4:00 pm – 5:00 pm: Unpacking the CMO-President Partnership

Join us at the CMOLab Social, set within the vibrant walls of the Warhol Museum. This evening event is your time to unwind, connect, and draw inspiration from the bold and innovative approach of Andy Warhol's pop art.



Our final day is committed to personal and professional growth, helping you navigate the changes and opportunities in the higher education sector to secure your place as a future-ready CMO.

7:30 am – 8:30 am: Breakfast & Networking

8:30 am – 9:15 am: Positioning Yourself for a Complex CMO Job Market

9:15 am – 9:45 am: Balancing Brand & Performance Marketing

9:45 am – 10:15 am: Leading a Team of In-House Talent and Outsourced Specialists 

10:30 am – 11:00 am: Building Marketing Budget through Ancillary Revenue Sources 

11:00 am - 11:30 am: Determining the Value of your Brand (Beyond Rankings)

11:30 am – 12:15 pm: Envisioning the Higher Ed CMO of the Future

12:00 pm: Carry Out Lunches Available for Travel

12:15 pm – 12:30 pm: CMOLab Wrap-Up & Thanks for Coming!

"I knew this would be a great opportunity to learn, network, and ultimately bring back skills and ideas that will empower me to lead my team from a more strategic place."

- 2023 CMOLab Attendee


Your peers, your community.

Richie Hunter Follow me on LinkedIn

Vice President of Communications
University of Michigan

Jason Cook Follow me on LinkedIn

Vice President for Marketing & Communications / Chief Marketing Officer
Baylor University

Christie Campbell Follow me on LinkedIn

Vice President, Marketing & Communications
St. Edward's University

Molly O'Brien-Foelsch Follow me on LinkedIn

Vice President of Marketing & Communications
Lebanon Valley College

Jason Simon Follow me on LinkedIn

CEO & Partner

Julie Ried Follow me on LinkedIn

Vice President
The Ward Group

Vanessa Theoharis Follow me on LinkedIn

AVP, Accounts

Frank Tramble Follow me on LinkedIn

Vice President of Communications, Marketing, & Public Affairs
Duke University

Stephen Jendraszak Follow me on LinkedIn

Assistant Vice President, Marketing
Emory University

Sara Wallace Follow me on LinkedIn

VP, Strategy

Carol Keese Follow me on LinkedIn

Vice President for University Communications
University of Oregon

Chandra Harris-McCray Follow me on LinkedIn

Vice Chancellor for Strategic Marketing and Communications
University of Illinois Chicago

Angela Polec Follow me on LinkedIn

Vice President, Strategic Marketing & Communications
Temple University

Bill Campbell Follow me on LinkedIn

Vice President, Marketing & Communications / Chief Experience Officer
Chatham University

Heather Swain Follow me on LinkedIn

Vice President for Marketing, Public Relations and Digital Strategy
Michigan State University


Traveling to Pittsburgh


The CMOLab Event takes place in the heart of downtown at the Kimpton Hotel Monaco Pittsburgh. The hotel is a quick 30 minute commute from Pittsburgh International Airport, and in close proximity to some of Pittsburgh's most exciting attractions and restaurants. Book your room under the CMOLab event room block and enjoy a rate of $239/night.


Regular Rate

Starts April 20
Price: $999


  • Registration for one CMO
  • All sessions, workshops, and breakout discussions
  • Welcome Reception (Tuesday)
  • CMO Social (Wednesday Night)
  • Breakfast and lunch (Wednesday and Thursday)


If you have any questions, please reach out to Steve App, AVP of Marketing & Business Development at