Join us in the Steel City!
June 11 - 13, 2024
Pittsburgh, PA
The countdown to this event is over!
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Join your fellow higher ed CMOs and SimpsonScarborough for an exciting two-and-a-half-day event with insights-packed discussions on brand and performance marketing, the evolving student experience, the transformative role of the CMO, and more.
An agenda fit for a CMO.
We're breaking barriers and fostering a community among higher education's most influential marketers. Day one is all about sharing, connecting, and establishing meaningful relationships with your peers during a welcome reception and social event at the hotel's rooftop bar.
6:00 pm – 9:00 pm: Welcome Social at the Kimpton Hotel Monaco Pittsburgh Rooftop Bar
Come prepared to be empowered with advanced insights and strategies that directly contribute to your institution's success and distinction.
7:30 am – 9:00 am: Breakfast & Welcome
9:00 am – 10:00 am: Opening Keynote
10:15 am – 11:00 am: The Higher Ed CMO Has Arrived…and So Have Expectations
11:00 am – 12:00 pm: Staying Strategic in the Face of Daily Communications Challenges
12:00 pm – 1:30 pm: Lunch & Networking
1:30 pm – 2:00 pm: The Next Big Thing (Is Already Here): The Student Experience
2:00 pm – 2:30 pm: Lessons in Building a Truly Integrated Marketing Communications Team
2:35 pm – 3:40 pm: [Roundtable] Structured Discussions by Campus Size and Campus Type
4:00 pm – 5:00 pm: Unpacking the CMO-President Partnership
Join us at the CMOLab Social, set within the vibrant walls of the Warhol Museum. This evening event is your time to unwind, connect, and draw inspiration from the bold and innovative approach of Andy Warhol's pop art.
Our final day is committed to personal and professional growth, helping you navigate the changes and opportunities in the higher education sector to secure your place as a future-ready CMO.
7:30 am – 8:30 am: Breakfast & Networking
8:30 am – 9:15 am: Positioning Yourself for a Complex CMO Job Market
9:15 am – 9:45 am: Balancing Brand & Performance Marketing
9:45 am – 10:15 am: Leading a Team of In-House Talent and Outsourced Specialists
10:30 am – 11:00 am: Building Marketing Budget through Ancillary Revenue Sources
11:00 am - 11:30 am: Determining the Value of your Brand (Beyond Rankings)
11:30 am – 12:15 pm: Envisioning the Higher Ed CMO of the Future
12:00 pm: Carry Out Lunches Available for Travel
12:15 pm – 12:30 pm: CMOLab Wrap-Up & Thanks for Coming!
Your peers, your community.
Richie Hunter
Jason Cook
Christie Campbell
Molly O'Brien-Foelsch
Jason Simon
Julie Ried
Vanessa Theoharis
Frank Tramble
Stephen Jendraszak
Sara Wallace
Carol Keese
Chandra Harris-McCray
Angela Polec
Bill Campbell
Heather Swain
Traveling to Pittsburgh
Regular Rate
Starts April 20
Price: $999
Includes:
- Registration for one CMO
- All sessions, workshops, and breakout discussions
- Welcome Reception (Tuesday)
- CMO Social (Wednesday Night)
- Breakfast and lunch (Wednesday and Thursday)