Come prepared to be empowered with advanced insights and strategies that directly contribute to your institution's success and distinction. 

7:30 am – 9:00 am: Breakfast & Welcome

9:00 am – 10:00 am: Opening Keynote

10:15 am – 11:00 am: The Higher Ed CMO Has Arrived…and So Have Expectations

11:00 am – 12:00 pm: Staying Strategic in the Face of Daily Communications Challenges

12:00 pm – 1:30 pm: Lunch & Networking

1:30 pm – 2:00 pm: The Next Big Thing (Is Already Here): The Student Experience

2:00 pm – 2:30 pm: Lessons in Building a Truly Integrated Marketing Communications Team

2:35 pm – 3:40 pm: [Roundtable] Structured Discussions by Campus Size and Campus Type

4:00 pm – 5:00 pm: Unpacking the CMO-President Partnership

Join us at the CMOLab Social, set within the vibrant walls of the Warhol Museum. This evening event is your time to unwind, connect, and draw inspiration from the bold and innovative approach of Andy Warhol's pop art.

Our final day is committed to personal and professional growth, helping you navigate the changes and opportunities in the higher education sector to secure your place as a future-ready CMO.

7:30 am – 8:30 am: Breakfast & Networking

8:30 am – 9:15 am: Positioning Yourself for a Complex CMO Job Market

9:15 am – 9:45 am: Balancing Brand & Performance Marketing

9:45 am – 10:15 am: Leading a Team of In-House Talent and Outsourced Specialists 

10:30 am – 11:00 am: Building Marketing Budget through Ancillary Revenue Sources 

11:00 am - 11:30 am: Determining the Value of your Brand (Beyond Rankings)

11:30 am – 12:15 pm: Envisioning the Higher Ed CMO of the Future

12:00 pm: Carry Out Lunches Available for Travel

12:15 pm – 12:30 pm: CMOLab Wrap-Up & Thanks for Coming!