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The 2021 Higher Ed CMO Study

The most comprehensive look into the state of higher ed marketing. 

 We gather data on budgets, staffing, priorities, goals, tactics, even software tools and resources. It's the largest longitudinal study of higher education marketers in the industry.

  • We are inviting the senior-most marketing officer from every 4-year college and university in the country to participate. 

  • New this year, we've made some exciting changes both in how we collect and present the data. We can't wait to share these changes with you.

  • Sign-up now to stay informed on the study or to participate (or share with the lead marketer at your institution.)

  • Data collection will begin early summer and the report will be published this fall.

  • For Download: The 2019 CMO Study