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The 2023 Alumni Philanthropy Study is the first report of its kind for SimpsonScarborough, and comes after higher ed experienced its best fundraising year to date. We surveyed more than 1,000 college-educated adults in the United States for their opinions on giving trends and higher ed.
Our findings uncover an interesting dichotomy between higher ed’s widely reported banner year for fundraising and alumni perceptions of higher ed and philanthropic activity. Understandably this left us asking, What Gives?
Key Findings from the Study:
College-educated adults give, but higher ed is not a priority.
3 in 4 alumni say that they give to at least one cause a year, but only 1 in 3 give to their alma mater.
Alumni take pride in their own college experiences, but not in the state of higher ed today.
70% of alumni who are proud of their alma mater have a negative opinion of higher ed's impact on the U.S. today.
The key to unlocking the next generation of donors is not asking for money.
- Alumni who have volunteered their time for their undergraduate alma mater are more likely to say they have given financially; they also give more regularly and in higher amounts.
Miss the May 18 webinar? Watch the recording here.