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The Higher Ed MarCom Professional Development & Salary Survey was initially designed to provide crucial benchmarking data to empower marcom professionals to make data-driven decisions about their own careers and in support of their institutions. Once we analyzed the data, we realized this study uncovered much more about the current strains on higher ed marketing and provided us a glimpse of future challenges the industry faces.
Key Findings from the Study
Retention isn't just for students
- More than two-thirds of higher ed marketers are actively seeking new opportunities and more than half are exploring outside of the industry.
There's a salary problem, especially for women
- Men are paid more at every level of seniority compared to women, and it becomes more noticable with seniority level.
The higher ed leadership pipeline is disappearing
- Higher education has long benefitted from significantly lower employee turnover compared to other industries. However, future marketing leaders aren't just leaving their institutions, they're leaving higher ed altogether.
Couldn't make the August 4 webinar? Watch it here.